Details

To strengthen Alicia’s digital presence and clearly communicate her mission, we implemented a comprehensive strategy focused on brand alignment, audience engagement, and accessibility. We developed a unified brand identity that brought consistency to her messaging, visuals, and tone across all platforms, ensuring her work and advocacy were clearly represented.

A strategic content plan was introduced across social media, featuring a mix of educational content, personal storytelling, and interactive posts to foster deeper audience connection and highlight her impact. This approach helped build a more engaged and informed community around her message.

To further expand reach, targeted advertising campaigns were launched to connect with key audiences interested in internet safety, education, and advocacy. These efforts increased visibility, drove traffic, and supported overall awareness of her initiatives.

Additionally, her website was redesigned to create a more user-friendly experience, with improved navigation, clear calls-to-action, and mobile optimization. This made it easier for visitors to access information, engage with her work, and book speaking opportunities