Higher Qualities is a vape, smoke, and tobacco eCommerce brand featuring a rewards program called Low-Q, Big-Q, and High Q. Our team created a series of engaging social media posts, paid advertisement videos, and explainer videos to showcase and promote the unique membership benefits.
Details
Branding & Visual Identity:
Developed a cohesive brand identity system including logo variations, a bold color palette, typography, and iconography that reflects the brand’s high-energy, witty voice. Applied consistently across all digital touchpoints.
Web Design & UX Strategy:
Redesigned key areas of the website to highlight the Low-Q / Big-Q / High-Q membership tiers. Improved navigation, calls-to-action, and mobile responsiveness to create a seamless user experience.
Social Media Content Creation:
Created branded Instagram and TikTok content, including product carousels, membership breakdowns, community reposts, and meme-style promotions aligned with the brand’s voice.
Video Content & Paid Advertising:
Produced short-form ad spots and explainer videos for each rewards tier, clearly showcasing how users engage with and benefit from the program. Developed video assets optimized for digital platforms to strengthen brand visibility.
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